Branding & interior design to re-invigorate the F&B concept within The Royal Horseguards Hotel. The brand is based upon a famous past resident and founder of the British secret service, Sir Mansfield Smith-Cumming and his eccentricities (with his wooden leg and use of a child's scooter to get around Whitehall). The interior scheme is designed to feel like a traditional, cosy London tavern and features a private dining/games room.
